Yesterday the company announced a new (and new charms to go on it), in a stand-alone press statement. Clearly, the brand is doubling down on its charmed legacy. Time will tell whether that proves to be a winning strategy.“We’re bringing a new customizable concept for women that are looking to personalize their self-expression,” said Stephen Fairchild, chief creative officer at Pandora. “Reflexions is a new collection that builds on the DNA of our brand. It is also an example of our strategic ambition to lead and innovate the charms category by bringing exciting new products to customers.”“We’re bringing a new customizable concept for women that are looking to personalize their self-expression,” said Stephen Fairchild, chief creative officer at Pandora. “Reflexions is a new collection that builds on the DNA of our brand. It is also an example of our strategic ambition to lead and innovate the charms category by bringing exciting new products to customers.”
Fairchild explained his team’s thinking behind the : “In contrast to Pandora’s core charm designs, Reflexions charms are flatter and more sleek in shape, and we expect the clean and timeless look of the bracelet will attract customers seeking this particular fashion trend that has been emerging recently.”
Статистика: Публикувано на от wulai3 — 03 Апр 2019 09:31
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