pandora jewelry charms sale

[candisu]

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has become nearly synonymous with the brand's signature customized charm bracelets, and that's no wonder, since those pieces make up the bulk of the Danish company's sales.

But a branding campaign launched this month by the Baltimore-based U.S. division tells shoppers they can just as easily create customized looks with rings, necklaces and earrings.

"" for women has really evolved over the last several years,"" said Scott Burger, president of Pandora Americas. ""It's not so much about adorning women as it is an opportunity for women to express their individuality.""

That trend, Burger believes, closely aligns with the brand. ""The Art of You"" campaign, launched in the U.S. and Canada on April 13, asks women ""Who will you create today?"" in an effort to not only ""inspire women to embrace the self-creator within,"" the company said, but to drive traffic to stores and websites more frequently than on holidays and special occasions.


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