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鈥?NFL Commissioner Roger Goodell twice turned to Jerry Jones when asked about his relationship with the powerful Dallas Cowboys owner who tried to scuttle his contract extension.“Jerry , do I look like I take it personally?” Goodell asked after the second question as Jones, the recent Hall of Fame inductee, winked at him. “‘No’ is the answer to that question.”A new five-year deal for Goodell had been signed for a week when owners gathered for meetings at a luxury Dallas-area hotel Wednesday. And while Jones was conciliatory, even hugging Goodell when replacing him on the podium, the outspoken billionaire wasn’t conceding anything.Goodell was a bit defiant himself on another topic, contradicting his own lead spokesman who had said earlier in the day that Goodell considered the contract that now runs into 2024 to be his last.“I haven’t made any determinations,” Goodell said. “This is something that I’m looking forward to the challenges. I think our league is in a great position. But we obviously have challenges, just like any other industry.”Goodell overcame the challenge from Jones, who threatened to sue over the extension in a dispute that arose after Goodell’s decision to suspend star Dallas running back Ezekiel Elliott for six games over domestic violence allegations in a case prosecutors didn’t pursue.Jones has denied that Elliott’s suspension played a role in his objections over the power the commissioner wields or his concerns about the way the NFL was handling protests involving the national anthem.The 75-year-old Jones also was at odds with Atlanta owner Arthur Blank, chairman of the six-person compensation committee that had been unanimously approved in May to complete a deal with Goodell. Jones wanted all the owners to approve the deal.For Jones, the victory came in owners agreeing to consider changes to the power of the commissioner’s role through the league’s constitution.“I’m very rewarded that this exercise of extending Roger has brought that about,” Jones said. “I didn’t do it. It took the will of 32 owners to get that done. It’s an antiquated constitution, an antiquated situation as to the power of the commissioner. This will address that.”League spokesman Joe Lockhart said 90 percent of Goodell’s contract will be incentive based, which he said was an increase in nonguaranteed income over previous deals.The incentives in part are tied to TV ratings and new broadcast deals, along with negotiating the next labor deal with the current collective bargaining agreement expiring in 2021.A person with knowledge of the agreement has told The Associated Press the five-year extension is worth almost $200 million with a base salary of $40 million. The person spoke on condition of anonymity because the figures are not made public.Goodell made nearly $32 million in 2015 , the last year public records of the NFL are available. League revenues have more than doubled to $14 billion since Goodell replaced Paul Tagliabue in 2006.Jones took aim at Blank’s compensation committee because he didn’t think enough information about the negotiations was being shared with other owners. Blank removed Jones as an ad-hoc member of the committee after the threat of a lawsuit.The Atlanta owner said Jones didn’t have a role in an increase in the part of Goodell’s contract that isn’t guaranteed, but that Jones did have input on possible changes to how the committee is put together.When the Cowboys and Falcons played last month in Atlanta, the respective owners skipped their customary pre-game talk on the field.“I’ve got a great respect for Jerry,” Blank said. “I spoke to him … on the phone about a week and a half ago. It was a very good conversation. I thanked him, which I didn’t get a chance to do, or chose not to do really, the time we played because I didn’t think it was the right setting.”Blank said the committee’s handling of Goodell’s extension was the most transparent he has seen in 35 years, going back to the tenures of Tagliabue and Pete Rozelle. Blank said owners were updated in general meetings and with multiple phone calls.“I don’t know that there’s a rift going forward,” Blank said. “I think that Jerry, he loves the league, he loves the Cowboys, he’s very passionate about issues that he cares deeply about, which is great. I think it’s important to have difference voices in the room.”Corrects previous versions with $14 billion in NFL revenues, not $14 million.For Mostly unwatchable for several seasons, the Cleveland Browns could become a summer TV sensation.

HBO's banking on it.

"It's an underdog story ," said network executive Peter Nelson. "And people love rooting for underdogs."

Despite the Browns' 0-16 record last season and dismal decades of futility for one of the league's signature franchises, NFL Films insists the Browns are the team it wanted to feature most on "Hard Knocks," the award-winning documentary series that takes fans behind the scenes for an in-depth look at the grind 鈥?and the drama 鈥?of training camp.

"We got the team we wanted," said Ken Rodgers, NFL Films VP senior coordinating producer, "our No. 1 pick, the Browns, to be on our show. We think it's the right time with the right team."

Rodgers said the Browns were appealing on so many levels, but mostly because of their comeback story 鈥?the climb to being competitive again 鈥?is universal and strikes a chord with any sports fan.

"We tell our kids that it's not about how you get knocked down, it's about how you get back up and this is a unique situation, having such turnover on the roster, of starting anew, with some old pieces, with some valuable new pieces, that we just felt will speak to a lot of fans ," he said.

"What we generally think of when we select a team is, who would the national audience be interested in finding out what's going on, what's going on with the team? And nationally now, the Browns are a big story, rightfully so."

Cleveland had one of the busiest offseasons of any team. The Browns traded for quarterback Tyrod Taylor and Pro Bowl wide receiver Jarvis Landry before selecting Oklahoma quarterback Baker Mayfield with the first overall pick in the draft. Mayfield's arrival has energized Cleveland's fan base and created a national buzz about the Browns.

NFL Films is certain to train its cameras on the colorful Mayfield, whose on-field antics at Oklahoma earned him a bad-boy reputation.

During his opening remarks, Rodgers said he wanted to "address the elephant in the room" and seemed to be implying Mayfield.

"I think a lot of people will be asking how much a certain someone will be featured," he said, "and this position on a football team demands a lot of attention, and it has always been that way for "Hard Knocks." So, yes, we definitely will be featuring head coach Hue Jackson."

Cleveland's third-year coach previously appeared on "Hard Knocks" when he was on Cincinnati's staff in 2013. Jackson enjoyed the experience and said he's not worried about the added camera crews and attention around camp affecting the QB battle between Taylor and Mayfield.

"It's a competition anyway," he said. "Tyrod's our starting quarterback. Baker's our No. 1 pick. He's our quarterback of the future. I've said that since this happened. I don't think that will change. I want those guys to be exposed for what they do, because I think our fans want to know them and what makes the tick. But at the same time, I don't think it should put any more pressure on what we need to do as a football team about who's playing quarterback for us."

Jackson plans to speak to his team about appearing on the show. He doesn't want anything to alter their focus in camp , and he's confident the Browns' leaders will make sure players don't play up to the cameras.

Running back Duke Johnson fears some of his teammates may see the show as an opportunity for publicity.

"I hope it doesn't really change much, but it's easy to say that now 鈥?there's no cameras here," he said following practice. "I hope we don't have a lot of guys that turn into actors and try to be all Hollywood. If Hollywood is what you want to do after football, go for it."

Jackson made it clear he doesn't want HBO's cameras around next week when he makes good on his promise and jumps into Lake Erie.

"No, please, no," he said.

NOTES: Johnson said he's "very optimistic" that he'll work out a contract extension with the team. He's in the final year of his rookie deal. "It's going well," he said. "It's not going bad. This is kind of my first contract negotiation. I'm not sure the timetable of when it's supposed to be done, when it should be done, so we're taking it one day at a time." Johnson led the team in catches (74) and yards receiving (693) last season.
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