For its 30th Anniversary celebration, the was gifted an all expenses paid trip around the world, landing in diverse locales from Tokyo’s cement-tinged construction sites to the signature fire departments of New York City. For its trip to Paris, though, the colorway examined the culinary scene, specifically the bakers most iconic for their often under-appreciated diligence. Garbed in white, the pair lies minimal — some would argue boring — but its visual moderation aims to serve the same narrative, an imitative disposition of the profession’s typical uniform.
Sturdy mesh constructions and its accenting nylon counterpart dress to the same colorless shade, but at the tongue patch and the heel tab, vibrant and overt connections pay homage to the French city, using ornate caligraphy to spell out “AIR” while sprawling with the country’s tri-color flag as a backdrop to bread-remiscent embroidery. Moreover, insoles add in playful messaging with a stamp denoting a 0.90 Euro price tag and its structural ingredients.
Of the bunch, arguably the most impressive execution is the Shanghai-specific pair given its strong attention to detail. Paying homage to delivery service workers, the pair’s alternating blue-and-orange scheme nods to the Chinese city’s top-two delivery services. Scooter graphics on the insole depict a common mode of transportation for these workers. Elsewhere on this vibrant pair, a receipt-style tongue tab replaces traditional Air Max branding, just like a 5-star rating embellishment does at the profiles right beneath swooshes. Rounding out the city-inspired motif on this recrafted silhouette, “SHANGHAI” is embroidered in black behind the tongue.
In celebration of Super Bowl 54 in Miami, UNKNWN has unveiled a super-exclusive collaboration with Nike, created just for friends and family. The shop, which was founded by LeBron James, Jaron Kanfer and Frankie Walker Jr. nine years ago, has given the silhouette a true South Beach stying with a deep green and bright crimson orange colorway in satin uppers as a nod to varsity jackets commonly associated with the history of the spot. A custom 305 Swoosh logo can be seen on the tongue logo as well as the special box made for these incredibly limited issues.
Whether you’re “Single” or “In a relationship” or even if “It’s complicated,” Nike is outfitting the in a compelling pastel outfit ahead of Valentine’s Day. Though light-colored palettes are nothing new to the classic runner and this iteration is just one of dozens of releases planned for its 30th Anniversary, this ensemble ups the romantic ante with a few playful nods to the February 14th holiday. The recrafted uppers on this pair share an off-white base with their midsole counterparts, but are given varying festive treatments between right and left shoe.
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